THE AGROWPLOW BRAND
Agrowplow is innovative, results-driven, and down-to-earth.
It is the hard-earned knowledge of years of boots-on-the-ground testing, checking, and revision. Agrowplow products are strong, durable, and reliable. While they start out a distinctive grey-blue colour, we want to see them brown and dusty, caked in soil from seasons of wear and use.
USE OF LOGOS
For use on dark or black backgrounds (preferably Agrowplow Blue - see "colours").
For use on light or white-coloured backgrounds.
For use in print applications that will only exist as greyscale.
File Formats
RGB logos are provided in PNG format. This allows the logo to be used across a variety of applications but should not be scaled up or down too much. PNG files include a transparent layer to place the logo over a coloured background. Avoid using the logo on any background apart from flat colour.
EPS versions of the logos are infinitely scaleable and ideal for signage, professional graphic design, or producing high-quality documents. These logos are provided as CMYK.
INCORRECT USEAGE OF LOGOS
To ensure our brands are conveyed accurately and to ensure global recognition, please be sure to adhere to the following guidelines:
Do not distort, warp, or otherwise transform logos from their original ratios.
Do not scale logos so that are blurry, pixelated, or otherwise low quality or that are too small for any element to be read clearly.
Allow clear horizontal and vertical space around each side of the logo to avoid a cluttered look.
Avoid using the logo on any background apart from flat colour.
Please visit this page for our full list of branding "do's and don'ts".
USE OF IMAGES
Agrowplow images should focus on a well-tilled paddock and organic growth. They should be the lush green of new growth and the deep warm brown of healthy, productive soil.
USE OF COLOUR
AGROWPLOW BLUE
RGB 18 64 107
HEX #003F6B
CMYK 77 45 9 51
Pantone CMYK P108-8
Pantone Solid 7694
Powder Coat Dulux PW Alphatec
Navy Gloss 98450282
WHITE
RGB 255 255 255
HEX #FFFFFF
CMYK 0 0 0 0
Pantone CMYK ---
Pantone Solid ---
AGROWPLOW GREEN
(secondary colour for use in highlights)
RGB 114 192 44
HEX #72C02C
CMYK 60 0 100 0
Pantone CMYK ---
Pantone Solid ---
Powder Coat ---
WHICH COLOURS SHOULD I USE?
RGB and HEX colour profiles are for use on screens (computers, phones, tablets, TVs, etc). If in doubt, use RGB.
CMYK is exclusively for print-only purposes and generally can only be used with specialised software.
Mono is pure black or white, and should only be used for print applications that will only exist as greyscale.
USE OF FONTS
Fonts
Font Name: Eurostile Black
For stylised branding of machine model decals (eg AP92) - scale horizontally by 115-130%.
Titles
Eurostile Black
ALL CAPS
Headings
Eurostile Black
Can be all caps or lower case
Paragraph Body
Acumin Pro
Acumin Bold for emphasis
Alt Fonts (web)
Headings - Montserrat ALL CAPS
Body - Open Sans
I NEED SOMETHING THAT IS NOT PROVIDED...
Please contact marketing@davimac.com.au to request further assets or for assistance producing Davimac branded web or print publications.