Davimac Group places a significant emphasis on building a robust brand presence that resonates with local customer bases. We expect dealers to maintain a strong Agrowplow and/or Davimac brand presence on their website and social media channels.
The Importance of Strong Online Branding
At Davimac Group, we firmly believe that a strong online brand presence is the cornerstone of a successful dealership. Your website and social media channels serve as virtual storefronts, offering potential customers their first glimpse into the world of Davimac and Agrowplow machinery and equipment.
We encourage you to embrace these digital avenues as powerful tools for engaging with your online audience effectively and see the digital landscape as an extension of your dealership's physical presence.
Product Branding Expectations
We expect our dealers to showcase our brand consistently and professionally, highlighting the core values and commitment to excellence that our brands stand for. A well-crafted online presence reflects the quality and reliability of our products and creates a lasting impression that differentiates your dealership in the competitive market.
Dealer Websites:
Your dealership website serves as a crucial platform for showcasing the extensive range of Davimac and Agrowplow machinery and equipment.
A well-presented online presence not only enhances your dealership's credibility but also plays a pivotal role in informing and attracting potential customers. Here are some concrete expectations and tips to ensure a strong brand representation on your website:
Dedicated Landing Page
This serves as a central hub where customers can learn more about your stock.
Feature a brief yet impactful introduction to the brand, emphasizing key values and our commitment to delivering high-quality agricultural solutions.
Include links to specific product categories, ensuring that visitors can seamlessly transition from the brand overview to exploring individual products.
This is a good place for customers to compare the various models in the range, so include key features and specifications.
Individual Machine Pages
These pages feature more specific information about the machine and include a clear call-to-action (CTA).
Machine Page Content
Present the product in an organized and visually appealing manner, with detailed descriptions, specifications, and high-quality images. Let your customers explore the various features and benefits of our machinery, helping them make informed decisions.
Product Videos
Videos offer potential customers an immersive and dynamic experience to quickly and clearly understand the key features, functionality, and performance of the machinery, and see the equipment in action.
Product Brochures
Include download links to relevant product brochures. This allows your customers to have tangible, printable resources that they can reference offline when making decisions.
Effective Call to Action
Drive visitor engagement and conversions with a clear call to action (CTA). Use concise and action-oriented language: eg "Request a Quote", "Schedule a Demo", or "Enquire about this Product".
Integration with Social Media
Your social posts should include links back to your website or landing page. Your website should also provide links to your social media channels.
Website Tips:
Clear Navigation
Structure your website in a clear and organised manner, allowing visitors to easily find and navigate through the diverse product offerings.
Sort by Brand: ie: "Davimac", "Agrowplow", etc
Sort by Type: eg: "Tractors", "Seeding & Tillage", "Harvest Machinery", etc
Include our logos in any "supplier logos" slideshows.
Regular Content Updates
Keep your website content current and engaging by regularly updating information about our latest products, promotions, and developments.
Search Engine Optimization (SEO)
Include HTML links or buttons to the relevant Agrowplow or Davimac web pages. This gives the customer easy access to additional information and resources as well as mutually increases domain authority and SEO.
Enhance your website's visibility by incorporating relevant keywords into product descriptions and meta tags.
Visual Appeal
Utilize visually appealing layouts that showcase Davimac and Agrowplow machinery prominently in menu navigations, banners and hero images.
Product information and resources can be found elsewhere in this media kit. By adhering to these expectations, you not only contribute to the overall success of Davimac Group but also strengthen your dealership's position as a reliable source for top-quality agricultural machinery. For additional product information and resources, please refer to the dedicated sections in this media kit.
Case Studies / Examples:
THE GOOD:
Nice cover image on "Grain Handling" page signifying that we are a primary supplier.
Davimac and Agrowplow Logos on homepage that link to the respective pages on the site.
Clearly lists our current range of machinery on offer.
Enables easy comparison of specifications.
Features impactful, current photos of each machine.
Links to the current brochure.
HTML link to the Davimac website.
Good internal links via menus and pages to the category page.
Strong CTA with contact details.
COULD IMPROVE:
Dedicated Davimac landing page with product videos.
THE GOOD:
Good internal links via menus and pages to our products page. and includes product categories in the side menu.
Lists our current range of machinery on offer.
Filterable via different categories.
Descriptions of each machine's features.
Enables easy comparison of specifications.
Features good photos of each machine.
Missing backlinks to our website which helps our SEO and domain authority rankings.
COULD IMPROVE:
Add the Agrowplow logo.
More prominent position on the home page.
Dedicated page with CTA for each individual product.
Social Media:
Engaging with the Community
A strong brand presence goes beyond just displaying our products; it extends to fostering meaningful connections with your audience. Social media is the perfect medium to engage with your community of followers.
Social Media Tips:
Respond to inquiries promptly, and provide valuable content, news and updates that address their interests and needs.
Share updates, success stories and customer testimonials from satisfied customers who have experienced the excellence of our machinery firsthand.
Foster a sense of community by encouraging customer interactions on your social media profiles.
Share our product videos or link to a specific product's landing page on your website or ours.
Tag the Agrowplow or Davimac Facebook page.
Use hashtags to tag posts and improve discoverability.
Follow and comment on other relevant industry pages.
Talk to us about creating ready-to-go branded social graphics for your dealership.
We can also organise paid targeted social ads in your area.
Strengthening Our Market Position Together
We are confident that by upholding these expectations of a strong brand presence on your dealership website and social media channels, you will not only enhance your market position but also contribute to the overall growth of the Davimac Group brand.
Our commitment to excellence extends to all our valued dealers, and together, we can build a thriving network that reflects the true spirit of Davimac Group.
Interact on social media, participate in relevant discussions, and leverage the power of online platforms to reinforce our brand's credibility and build trust with potential customers.
If you have any questions or would like further marketing support, please contact marketing@davimac.com.au