MARKETING IDEAS
Stuck for ideas? Here are some helpful marketing suggestions to promote our machinery as well as ways we can help.
Dealers may wish to utilise local advertising networks to drive brand recognition and build links between our products and their dealerships.
These marketing avenues may include:
Broadcast (TV Commercials / Radio Spots)
Print (Newspaper or Industry Magazine Ads / Direct-mailed Flyers, Brochures)
Digital (Google Ads / Paid Social Media Ads / YouTube / Email Templates)
The non-exhaustive list below covers a broad spectrum of marketing options, ensuring dealers have a comprehensive reservoir of ideas to effectively market Davimac and Agrowplow machinery within their local area and target markets.
Machine Demos & Field Days:
Co-organize demonstration days with our sales reps on stocked machines, conducting them in a farmer's paddock for lead generation and sales opportunities.
Davimac Group representatives attend field days in each state throughout the year. These may be on our sites or in partnership with a dealership. Let us help showcase your Davimac or Agrowplow stock machines, as well as take advantage of the opportunity for further training and relationship building between our respective teams.
Training Days:
Organize training days for dealership sales and service staff teams to enhance their product knowledge regarding our machinery. This ensures confidence in communicating product features, functions, and selling points to potential buyers.
Contact your Davimac Group Representative to organise a training day for your dealership.
Online Listings
farmmachinerysales.com.au
Farm Machinery Sales is one of the biggest agricultural machinery marketplaces in Australia for new and used listings and consistently ranks well in Google searches. It is a good option to list stocked machinery.
machines4u.com.au
Machines4U is another popular online farm machinery marketplace. Individual ads can be placed om this site.
Davimac Group has an account with machines4u.com.au where we can offer to list machines on the dealer's behalf. This requires creating a temporary user under our master account that the dealer then uses for themselves until the machine has been sold or for a pre-determined timeframe.
Other Marketplaces or Directories
MitchMarket: From one of our floorplan partners Mitchcap, this is a great tool for dealers to easily market their machinery to customers. They also offer consumer finance options as well as floorplans.
Industry Search: This Australian industrial machinery supplier directory is a great way for potential customers to view and compare different product offerings from various vendors.
Facebook Marketplace: Not to be underestimated or discounted, Facebook Marketplace is a free-to-use eCommerce platform and one of the most popular local buy-and-sell platforms in the world.
Digital Marketing Avenues:
Email Campaigns: Electronically Distributed Mail (EDM) campaigns are a great way to communicate and market your products. We can help develop ready-to-send templates for dealers to personalize and distribute within their local community database.
YouTube ads are a great option to target potential customers.
Social Media sponsored ads can also be targeted to specific demographics in a local region.
Banner Ads/Display Ads: Placing ads on various relevant industry websites provides exposure to a targeted audience within the relevant industry. This can be done through Google Ads.
Geo-Targeting: We can put you in touch with companies who offer geo-targeting and other solutions to verified IP addresses enabling precise digital advertising. This strategy ensures that digital video ads are sent directly to the device of their intended target through streaming services, including popular channels like Channel 10, 9, 7, Stan, Fox, Kayo, and more. (Example: "I want to reach 45 to 60-year-old male broadacre farmers within a 100km radius of Cummins, SA")
Search Engine Sponsored Ads (eg: Google AdWords): Brings your website to the top of the list for relevant keyword searches.
Data-Informed Lead Generation: Generate leads by utilising marketing tools such as lead capture forms/surveys, co-branded landing pages, CRM systems, Cookies, Google Analytics and tracked email links.
Traditional Advertising Avenues:
Word of Mouth: Probably the most powerful - encouraging customers to spread positive experiences and recommendations by providing quality service and a positive impression.
TV/Radio Advertising: Produced commercials broadcast on local television and radio networks to reach a wide audience.
Print Advertising: Advertisements in newspapers, community flyers, or industry-specific trade magazines.
Outdoor Advertising: Billboards, posters, transit ads (on buses, trains, etc.), and other forms of outdoor displays.
Direct Mail Advertising: Physical promotional materials, such as flyers, postcards, and catalogues, are sent directly to recipients' letterboxes. This can be a targeted address list or simply a wide-reaching letterbox drop.
Event Sponsorship: Sponsor local events, sporting teams, conferences, or community gatherings for brand visibility and awareness.
Vehicle Advertising: Wrapping vehicles with brand messaging for mobile visibility.
Sponsorships: Sponsorship of sports teams, events, or community initiatives for brand exposure.
Merchandising: Branded merchandise like T-shirts, hats, or pens for promotional purposes.
Traditional Public Relations (PR): Media coverage through press releases, interviews, and news features.
Content Ideas
Seasonal Maintenance or Preparation Tips: Offer practical advice on pre-season checks and equipment storage, or encourage farmers to order spare parts and consumables ready for the season (such as shanks, blades or points).
Promotional Offers: Feature limited-time promotional offers, discounts, or special deals on specific machinery. Create a sense of urgency to encourage potential buyers to act now to take advantage of these promotions.
Financing Deals/Offers: Communicate any exclusive financing rates or deals available to make the buying process more attractive for customers.
New Product Releases: Announce and highlight new product releases with comprehensive information about features, improvements, and benefits.
Case Studies/Testimonials: Showcase success stories through case studies and testimonials. Highlight how your machinery has positively impacted farmers or dealers. Include before-and-after scenarios, emphasizing tangible benefits.
Product Comparisons: Help customers make informed decisions. Highlight the unique features and advantages of our machinery compared to competitors.
Usage Videos: Produce videos demonstrating the proper use and operation of your machinery.
Customer Spotlights: Feature individual customers or dealers in spotlights, sharing their experiences and success stories. This personal touch adds authenticity to your marketing materials.
FAQs and Troubleshooting Guides: Compile a list of frequently asked questions and create troubleshooting guides. Address common concerns or issues, empowering customers to resolve minor problems independently.
Behind-the-Scenes: Provide a glimpse behind the scenes at your workshop or store
Interactive Content: Develop interactive content like quizzes or surveys related to agricultural practices. This engages your audience while subtly promoting the relevance of your machinery.
Industry Insights and Trends: Share insights into industry trends, technological advancements, or market predictions. Position your brand as knowledgeable and forward-thinking within the agricultural sector.
Safety Guides: Create safety guides and materials, emphasizing the importance of proper equipment use and maintenance for the safety of operators and bystanders.
Local Farmer Features: Profile local farmers using your machinery, showcasing their stories and how your products have become integral to their operations.
Remember to tailor these content ideas to the specific needs and preferences of your target audience, ensuring that the materials resonate with farmers and potential customers in your market.
Let's Collaborate!
We are happy to help.
Get in touch with us at marketing@davimac.com.au and we will come up with a custom advertising and marketing solution that works for you and your target market!