ADVERTISING
Davimac Group regularly runs advertising campaigns in various markets to help drive brand recognition. Dealers are encouraged to utilise local advertising networks to run regular broadcast, print, digital, and social media advertising campaigns to further drive local brand recognition and build links between our products and their dealerships.
To support your advertising endeavours, we can help you plan and run marketing campaigns for stocked machinery, as well as provide brand assets or ad creative for use in digital or print advertising.
Cost-Effective Collaboration
We can help offset campaign costs by managing content and asset creation in-house. Certain campaigns may also be eligible for a cost-offset rebate.
Our marketing department stands ready to collaborate with you on the development, design, and distribution of locally targeted digital or print advertising campaigns.
We will ensure that the campaigns are tailored to resonate with your local audience and seamlessly integrate our brand and products with the unique identity of your dealership to create a cohesive and impactful advertising presence.
We aim to equip you with the resources you need to effectively reach your customers. By aligning our efforts, we can both showcase our products and strengthen your dealership's recognition and appeal within your local market.
Branded Social Graphics
Hassle-free 'made-for-you' solutions to enhance your online social media presence.
Our team can craft customized 1:1 social images that align perfectly with your dealership's branding. These ready-to-post visuals are designed to effortlessly elevate your social media engagement and showcase our products in a way that resonates with your audience.
This tailored approach ensures a consistent and professional representation across various online platforms, maximizing your impact in the digital landscape.
Paid Social Media Ads
Maximise your marketing window with our FREE social media marketing support.
We will support your commitment to stocking Davimac Group products by funding and managing modest paid Facebook and/or Instagram campaigns. These campaigns will be geo-targeted to your local area, ensuring that your inventory reaches the right audience.
Our Commitment to You:
Full Coverage of Costs
We cover all design, organisation, and implementation costs for the social media campaigns.
Targeted Advertising
Our campaigns are tailored to your specific stock and geo-targeted to potential customers in your area.
Dealer Branding
The 'sponsored posts', whether image or video, will be branded with your dealership’s branding to enhance local recognition and trust.
Managed Posting
All posts will be submitted through our social media accounts and pages, ensuring professional and consistent messaging.
Talk to us about organising paid targeted social ads in your area!
marketing@davimac.com.au
Available to stocking dealers only. Davimac Group marketing determines the size, scope, and budget of a campaign, however we will work with you or your marketing team to achieve a mutually beneficial outcome.
Product Videos
Davimac and Agrowplow have a growing library of product, support and demonstration videos. These are great for sharing on your website and social media.
In addition, we can release unedited raw video content of our products at work in the field for inclusion in your own marketing videos.
Access these videos as well as instructions on how to embed them in your website.
Custom-branded Videos
We can create dealership-branded product videos on your behalf for use on social media to help you promote your stock.
These high-impact and professionally produced videos can be used in traditional Facebook posts or, to maximise reach and impact, utilised as a paid social media ad that can be geographically and demographically targeted to farmers and potential customers in your area.
They include a CTA to get in contact with your dealership.
Contact marketing@davimac.com.au or your Davimac Group representative.
Note: We do our best to ensure our products are presented alongside any dealer-licensed tractor and farm machinery brands, however, this is not always possible due to the nature of machine availability during photo and video shoots.
Digital Marketing Assets
Essential brand assets to empower and bolster your dealership's marketing endeavours.
Included in this media kit:
Product videos for websites and social media
High-quality images & 1:1 social media-graphics
Logos in various formats
Style guides for appropriate brand implementation
Further Marketing Resources
We can help dealers execute effective campaigns by providing them with further digital marketing assets such as:
Website content (product information/editorials)
Ad creative for campaigns
Email templates/campaigns to send out to subscriber lists
Customer testimonials for use in creating social proof
Contact marketing@davimac.com.au for more information.
Cost-Offset Rebate* for Co-branded Campaigns
Certain dealer-initiated campaigns may be eligible for a cost-offset rebate from Davimac Group.
Contact marketing@davimac.com.au for more information.
* Subject to pre-approval by Davimac Group Marketing.