Embedded Files
THE DAVIMAC BRAND
Davimac make chaser bins that are strong, dependable, and sturdy.
Davimac represents a successful harvest done well. It offers efficiency that's delivered in style; like the bold blue colour scheme and gently curved bin sides, Davimac stands out for all the right reasons.
USE OF LOGOS
For use on dark or black backgrounds (preferably Davimac Blue - see "colours").
For use on light or white-coloured backgrounds.
For use in print applications that will only exist as greyscale.
File Formats
RGB logos are provided in PNG format. This allows the logo to be used across a variety of applications but should not be scaled up or down too much. PNG files include a transparent layer to place the logo over a coloured background. Avoid using the logo on any background apart from flat colour.
EPS versions of the logos are infinitely scaleable and ideal for signage, professional graphic design, or producing high-quality documents. These logos are provided as CMYK.
INCORRECT USEAGE OF LOGOS
To ensure our brands are conveyed accurately and to ensure global recognition, please be sure to adhere to the following guidelines:
Do not distort, warp, or otherwise transform logos from their original ratios.
Do not scale logos so that are blurry, pixelated, or otherwise low quality or that are too small for any element to be read clearly.
Allow clear horizontal and vertical space around each side of the logo to avoid a cluttered look.
Avoid using the logo on any background apart from flat colour.
Please visit this page for our full list of branding "do's and don'ts".
USE OF IMAGES
Davimac images should focus on harvest time.
These images should feature warm, golden colours to emphasise harvest time and help the blue bins contrast against the landscape.
Avoid: Browns of exposed, unproductive soil and greens of a crop that's still growing.
Tip: Images are sometimes helped by being slightly oversaturated.
USE OF COLOUR
DAVIMAC BLUE
RGB 43 56 138 / 0 0 156
HEX #2B388A / 00009C
CMYK 98 87 4 0
Pantone CMYK 99-8
Pantone Solid Reflex Blue
Powder Coat Dulux Alphatec
Space Blue Gloss
98419990
DAVIMAC ORANGE
RGB 236 105 6
HEX #F47D31
CMYK 0 63 92 0
Pantone CMYK 30-8
Pantone Solid 021 C | 1655 C
WHITE
RGB 255 255 255
HEX #FFFFFF
CMYK 0 0 0 0
Pantone CMYK ---
Pantone Solid ---
WHICH COLOURS SHOULD I USE?
RGB and HEX colour profiles are for use on screens (computers, phones, tablets, TVs, etc). If in doubt, use RGB.
CMYK is exclusively for print-only purposes and generally can only be used with specialised software.
Mono is pure black or white, and should only be used for print applications that will only exist as greyscale.
USE OF FONTS
Davimac fonts have been chosen to reflect the boldness and strength of the product. Text should be in either black or 80% grey and typeset with default leading, tracking, margins and spacings.
Logo:
GILL SANS HEAVY
Publications:
HEADINGS SHOULD BE 'GILL SANS HEAVY' [all caps]
Body copy should be in 'Futura Book' font with Bold for emphasis.
Alternate Fonts:
For general document use and if primary fonts are not available.
'LATO BOLD/BLACK' FOR HEADINGS [can be with either small or all caps]
Body copy should be in 'Open Sans Normal' font with Bold for emphasis.
I NEED SOMETHING THAT IS NOT PROVIDED...
Please contact marketing@davimac.com.au to request further assets or for assistance producing Davimac branded web or print publications.
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