COMPANY BRANDING
STYLE GUIDE
GROUP BRANDING
Davimac Group is the employer of staff, who dealers and suppliers have contrats with, and the owner of the Davimac, Agrowplow, and Davimac Racing brands. The Vimcor brands was discontinued in 2022.
Davimac Group is down-to-earth, hard-working, and professional.
LOGOS
For use on dark or black backgrounds (preferably Davimac Blue - see "colours").
For use on light or white-coloured backgrounds.
For use in print applications that will only exist as greyscale.
Alternative logo for use when the space doesn't suit the square version. For dark backgrounds.
Alternative logo for use when the space doesn't suit the square version. For light backgrounds.
Track Motif
Can be used to supplement the logo in documents.
File Formats
RGB logos are provided in PNG format. This allows the logo to be used across a variety of applications but should not be scaled up or down too much. PNG files include a transparent layer to place the logo over a coloured background. Avoid using the logo on any background apart from flat colour.
EPS versions of the logos are infinitely scaleable and ideal for signage, professional graphic design, or producing high-quality documents. These logos are provided as CMYK.
INCORRECT USEAGE OF LOGOS
To ensure our brands are conveyed accurately and to ensure global recognition, please be sure to adhere to the following guidelines:
Do not distort, warp, or otherwise transform logos from their original ratios.
Do not scale logos so that are blurry, pixelated, or otherwise low quality or that are too small for any element to be read clearly.
Allow clear horizontal and vertical space around each side of the logo to avoid a cluttered look.
Avoid using the logo on any background apart from flat colour.
Please visit this page for our full list of branding "do's and don'ts".
IMAGES
Images should focus on people and the human aspects of production. Image colours should focus on the dark grey of unworked steel and the bright red and yellows of sparks flying from cutting, grinding, and welding.
COLOURS
DAVIMAC BLUE
RGB 43 56 138 / 0 0 156
HEX #2B388A / 00009C
CMYK 98 87 4 0
Pantone CMYK 99-8
Pantone Solid Reflex Blue
Powder Coat Dulux Alphatec
Space Blue Gloss
98419990
DARK GREY
RGB 47 47 47
HEX #2F2F2F
CMYK 0 0 0 96
Pantone CMYK ---
Pantone Solid ---
MEDIUM GREY
RGB 112 112 112
HEX #707070
CMYK 0 0 0 69
Pantone CMYK ---
Pantone Solid ---
LIGHT GREY
RGB 200 200 200
HEX #C8C8C8
CMYK 0 0 0 25
Pantone CMYK ---
Pantone Solid ---
WHITE
RGB 255 255 255
HEX #FFFFFF
CMYK 0 0 0 0
Pantone CMYK ---
Pantone Solid ---
WHICH COLOURS SHOULD I USE?
RGB and HEX colour profiles are for use on screens (computers, phones, tablets, TVs, etc). If in doubt, use RGB.
CMYK is exclusively for print-only purposes and generally can only be used with specialised software.
Mono is pure black or white, and should only be used for print applications that will only exist as greyscale.
FONTS
Titles
Sofia Pro, ALL CAPS #000066
Paragraphs
Main: Sofia Pro
Alternates:
Open Sans, #2f2f2f
Montserrat
Table Headings
All caps, white, cell colour #2f2f2d
Table Headings
All caps, white, cell colour #2f2f2d
I NEED SOMETHING THAT IS NOT PROVIDED...
Please contact marketing@davimac.com.au to request further assets or for assistance producing Davimac branded web or print publications.